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Volunteers for the study weren't hard to find, notes Ken Paller, professor of psychology at Northwestern University and lead author of the paper: "People are happy when they are paid to have...

Author: /time Magazine | Title: Want to Boost Your Memory? Try Sleeping on It | 11/30/2009 | See Source »

...equally passionate critics. Conservationists agree that our remaining forests must be saved, and quickly. Where they disagree is how REDD is funded. Many are fundamentally opposed to a carbon-offset system that only safeguards forests by allowing rich nations to pollute. "We need to find ways to stop burning fossil fuels, not create massive new loopholes to allow the pollution to continue," says Jakarta-based Chris Lang, who runs the website REDD-Monitor. "Carbon-trading does not reduce emissions." Lang believes funding REDD schemes through offsets or other market-based mechanisms would be a "disaster." Still, if all goes...

Author: /time Magazine | Title: Protecting Jungles: One Way to Combat Global Warming | 11/30/2009 | See Source »

...Surprisingly, it is provincial cities like Xi'an that are leading this transition. In China's heartland, you won't find many factories churning out cheap toys or clothing for overseas markets, the kind of industrial activity that underpinned China's economic miracle and made Shanghai and Shenzhen wealthy. Total international trade represents a mere 18% of Xi'an's GDP, compared with 160% in Shanghai. Xi'an is being built instead on the burgeoning spending power of its own consumers, and on the expansion of Chinese companies churning out products for Chinese. "The domestic market will be the leading...

Author: /time Magazine | Title: Can China's Backwaters Save the Global Economy? | 11/30/2009 | See Source »

...says, "we had an ideology and a purpose." With the rangers, this expert navigator with an intimate knowledge of the area now feels like he is fighting for his homeland again. "I want to protect the animals," he says. "I'm worried they're dying out. We used to find deer near the village, but now they're gone." Still, the rangers are having an impact. "Before, there were maybe 40 people logging in this area," estimates Kamarullah. "Now there are only...

Author: /time Magazine | Title: Protecting Jungles: One Way to Combat Global Warming | 11/30/2009 | See Source »

...necessarily trying to reinvent the wheel. Rather, they see themselves as leveraging their experience at building brands. "That's what our core strength is," says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech, a U.K. security...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

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