Word: finding
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...come up with the idea for the book? Hamilton: Well, Scott and I are friends. We look very similar to marketers. But if you go a little deeper, you find that we approach life very differently. Scott's never voted. I vote in every election, and I have my kids come with me to hand out literature at the polls. He doesn't like team sports, whereas I'm a baseball coach. We wanted to explore people's decision-making styles. We came up with a model that can predict things that normal demographics can't - whether...
...purchase - things that deal with the future. [Placing a high value on the future is] associated with driving a hybrid car and drinking red wine. Folks high on the me-Too factor drink whatever people around them drink. People with a high level of brand loyalty - which we find out by determining how many types of cuisine you like, how many cars you looked at before you made a decision - drink domestic beers...
...admit that I was a little annoyed when I had to take Dunster Street instead of Holyoke Street so Jon Hamm could stand around and look pretty for the cameras, but I get just as annoyed when I can’t find my cell phone or my pillow falls off my top bunk. I face these obstacles on a daily basis—I think I can handle filming for a couple of weeks...
...Prime Minister José Luis Rodríguez Zapatero's administration must try to find the best diplomatic and military solution to the standoff, even as it deals with the fallout from a looming judicial ruling. "In capturing and extraditing those two, the government made a hasty decision," says Carlos Echeverria, professor of international relations at Madrid's National Distance University. "They didn't think of the consequences." (See pictures of the brazen pirates of Somalia...
Families of the Spanish captives, who have had occasional communication with their loved ones, are becoming increasingly desperate. "We know that their situation is getting worse and that their lives are in danger if we don't find an immediate solution," says Argi Garribaltu, sister of the Alakrana's captain. "This is not a game...