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...movie-ticketing website Fandango.com. "That's exciting for people." A marketing exec from a rival studio acknowledges the success but sniffs, "It's that old Vegas-concert, Disney-movie hypo-o-meter trick." The exec adds, "If sales go well and there's demand, then they suddenly find a way to extend the engagement." So, yes, there may be more "It" to This Is It. (See TIME's complete Michael Jackson coverage...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...public debate is bad because it raises questions about the whole vaccination program," Osterrieder says. If the government doesn't find some way to remedy the current public relations disaster and clear up the confusion over the different swine-flu vaccines, it could be faced with an even greater emergency, especially if the country's hospital wards start overflowing with flu patients in the coming months...

Author: /time Magazine | Title: In Germany, a Better Vaccine for Politicians? | 10/27/2009 | See Source »

...free advertising in recent years. In Touch Weekly raved about how Madonna's kids sipped from the lightweight, eco-conscious and super-cute bottles. Julia Roberts was photographed with one. Jennifer Garner was too. The Swiss brand became the must-have accessory as consumers rushed to find alternatives to plastic bottles that contained bisphenol-A (BPA), a controversial chemical used to harden plastics, which some studies have linked to diabetes, premature puberty in girls and reduced sperm count in men. SIGG's reusable aluminum bottles seemed the perfect antidote, a one-two punch protecting both our health and the environment...

Author: /time Magazine | Title: How Green Is Your SIGG Water Bottle? | 10/27/2009 | See Source »

...blogosphere is full of people like me who hopped on board the environmental, health-conscious bandwagon, only to find out we were going in the wrong direction. "I'm feeling kind of like I did when I found out that John Edwards cheated on his wife," Kellie Sloan Brown wrote on her blog, GreenHab: The Browns Go Green. "It isn't the worst thing to ever happen in this world, but I still feel really disappointed because I thought SIGG to be a genuinely green company...

Author: /time Magazine | Title: How Green Is Your SIGG Water Bottle? | 10/27/2009 | See Source »

Unlike the way many other crews approached this competition, the Black and White did not send a second varsity eight or any novice boats. Given the sheer number of boats involved, a strategic shift is also needed to find success in this type of event...

Author: By Robert T. Hamlin, CRIMSON STAFF WRITER | Title: Radcliffe Finishes in Middle of Head Race | 10/26/2009 | See Source »

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