Word: findings
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Dates: during 1950-1959
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...month came out with a nine-point "Guides Against Deceptive Pricing," aimed at getting merchants and manufacturers to cooperate to force more honesty back into price advertising. Unless something is done, FTC Chairman John Gwynne told Manhattan's Radio and Television Executives Society, retailers may wake up to find they have "destroyed the confidence of the buying public in all advertising...
...139th bishop with a gala flotilla of gondolas, and Cardinal Roncalli welcomed Venice with something that sounded like a sigh of relief. In his first sermon from the pulpit of St. Mark's he said: "Do not look upon your patriarch as a politician, as a diplomat, but find in him a priest...
...sympathy for the heroine, the moviemakers have made her so sweetly reasonable and the rest of the family so viciously irrational that the moviegoer may find himself confused about which belfry the bats are really in. But as played, the film is often a remarkably intense and intelligent study of close relationships-the rare sort of drama that demonstrates how soap opera at its best can bear a true and moving resemblance to life at its worst...
...REALLY SINCERE GUY (McKay; $4), by Robert Van Riper, public-relations director of N. W. Ayer & Son's Philadelphia office, poses a puzzler: Can a publicity man who believes in low tariffs find happiness with a client who wants him to tout high tariffs? Van Riper's idealogue finds happiness for a while with a yummy girl reporter from a newsmagazine, finally goes back to his wife and the dream of all P.R. men: a nice little agency of his own, with clients who tariff low, pay high...
This is a lighthearted book about a serious theme-the confusion that a first whiff of education can bring to primitive people. Jean-Marie Medza is a French Cameroons Negro who goes to college 40 miles from his native village, flunks his finals and returns home only to find himself saddled with a task for which college did not prepare him. His cousin's wife has run away to her father's tribe in the backwoods and Jean-Marie has been picked as just the right man to go and fetch her back. Off he bicycles into...