Word: finds
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Dates: during 1950-1959
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...credited with selling. P. & G. advertising still does the weekly wash free for 100 Cincinnati housewives, checks them closely as to their likes and dislikes. In P. & G. beauty salons, ladies have their hair washed with two Procter & Gamble shampoos-one for each side of the head-to find out which they prefer, and why. Advertising studies tell Procter & Gamble whether Tide will sell better if it is white, blue or green, whether another ounce of Joy for the same price will pay for itself in increased sales. As P. & G.'s advertising chief, Neil McElroy was death...
...Indonesia has accepted 4,500 Russian jeeps (purchased with a $6,000,000 credit), and near Djokjakarta 40 East German technicians, backed up by a $13 million East German credit, are rebuilding a war-damaged sugar mill. Neither deal has proved very popular. Style-conscious Indonesians find the rough-finish GAZ jeeps unimpressive, and the sugar-mill project is already two years behind schedule. "What those so-called technicians are doing I don't know," complains one annoyed Indonesian official. But, angered by U.S. hesitation to meet its request for arms, the Indonesian government is threatening to buy arms...
...boarded a London-bound plane at Nicosia airport, Sir Hugh was cautious about the success of-the bridge building. "On our journey to the Promised Land," said he, "we are not yet at the Jordan. We are just about at the Red Sea. Our task must be to find a good road toward an eventual settlement...
...basement of Harvard's School of Dental Medicine, Biochemist James H. Shaw and his assistants worked for more than ten years with cages full of white rats and cotton rats, with sugar-rich and sugar-free chow, with test tubes and dissecting boards. The twofold aim: to find out how certain sugars promote tooth decay, then to find a way to forestall it. The Sugar Research Foundation, Inc., set up by the sugar industry, bankrolled the project for a total of $57,000. Now, in the Journal of the American Dental Association, Dr. Shaw reports his findings...
...certain concentration of alcohol. But some men and women get reeling drunk on a couple of drinks while others can swig a fifth and not show it. Also, a man who has been putting away half a dozen highballs every evening for years without batting an eyelash may suddenly find himself getting the staggers after one cocktail...