Word: findus
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Brabeck didn't set out to be the CEO of Nestle when he began selling ice cream in his native Austria 35 years ago. He says he didn't even know that the company he worked for, Findus, was owned by Nestle at the time. "His ambition was to experience Latin America, to have an adventure there," says Gottfried Truppe, his college roommate. Why the fascination with Latin America? "The wide-open spaces and high mountains," Brabeck says. It was also far from home--and far from the mountaineering tragedy he had just lived through...
Back in Austria, he abandoned plans to earn a doctorate, joined Findus and was soon posted to Chile. President Salvador Allende was then in power trying to implement his "Chilean road to socialism," and Brabeck recalls spending much of his time trying to dissuade government officials from nationalizing milk production. He also had to deal with militant labor officials on the factory floor who could bring operations to a standstill...
...Nestlé's modernistic Alpine redoubt in the quiet town of Vevey came word that the company had put together a handful of small Austrian, German and Scandinavian firms that it has quietly bought up over the past two years, and set up a frozen food subsidiary called Findus International. Nestlé's market researchers have discovered that the average American consumes 48 lbs. of frozen food a year, the average European less than three. Nestlé hopes to quadruple the European figure...
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