Word: findus
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Dates: during 1962-1962
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...Nestlé's modernistic Alpine redoubt in the quiet town of Vevey came word that the company had put together a handful of small Austrian, German and Scandinavian firms that it has quietly bought up over the past two years, and set up a frozen food subsidiary called Findus International. Nestlé's market researchers have discovered that the average American consumes 48 lbs. of frozen food a year, the average European less than three. Nestlé hopes to quadruple the European figure...
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