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...always, Sorkin proves he can make dialogue skip rope. When a detractor calls Matt and Danny "Barbra Streisand--loving," Matt asks, "Was she calling us Hollywood liberals, or was she calling us gay?" Danny: "It's a fine distinction." Perry and Whitford have fantastic chemistry; squabbling but loyal, Matt and Danny are like a long-married couple but with more passion. (The women characters are much weaker: Harriet is a pretty billboard who serves as the token religious voice, while Peet drifts through with weird detachment, as if she were playing the princess of a small country.) And some details...

Author: /time Magazine | Title: Do Not Adjust Your Set | 9/18/2006 | See Source »

...speech in which Xinhua head Tian Congming said financial news was a "new growth engine" for the agency. Xinhua's power grab was also widely condemned overseas as an attempt to control the foreign media: among other restrictions, the rules prohibit dissemination of news that undermines "the fine cultural traditions of the Chinese nation." Oded Shenkar, a China expert at Ohio State University, says: "With a single move, they transfer a chunk of the highly profitable financial-news business from foreign to domestic hands" and "tighten control over the news ... They manage to kill two birds with one stone...

Author: /time Magazine | Title: China's Unwelcome Mat | 9/18/2006 | See Source »

...particularly fMRI scanners--to better understand how our brain reacts to advertising, brands and products, reactions that for the most part occur subconsciously. The burgeoning ability to understand how the black box of the brain processes images and messages and reaches decisions potentially gives marketers a new tool to fine-tune ads and marketing campaigns, bolster and extend brands and design better products. "It can give valuable information that's not particularly easy to access by other techniques," says Michael Brammer, Neurosense's chairman and co-founder. "It's no surprise that some of these bits of information are interesting...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

...NINE ABC, WEDNESDAYS, 10 P.M. E.T.; PREMIERES OCT. 4 Late one fine afternoon, nine innocents are caught in a bank robbery. The hostages are rescued after a bloody 52-hr. ordeal. In between, life-changing things happen, some noble, some regrettable. But what, exactly? We don't see, and the answer is the key to this whydunit. It's a high-wire premise--how long can the series keep us in the dark about a riddle the characters all know the answer to? The tense pilot suggests the series has a few twists up its sleeve and a cast...

Author: /time Magazine | Title: 5 New Fall Dramas To Put On Your Schedule | 9/17/2006 | See Source »

...surprisingly, the district balked. It argued that Luke, now 11, had been doing just fine at his local elementary school and that it shouldn't be held responsible for his backsliding at home. But both an independent hearing officer and an administrative-law judge disagreed and found that Luke's disability was severe enough to warrant a publicly financed 24-hour educational program. The district is now suing in federal court to try to overturn those rulings...

Author: /time Magazine | Title: Who Pays for Special Ed | 9/17/2006 | See Source »

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