Word: fines
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...English professor who helps Harold locate the source of the voice: that of reclusive novelist Kay Eiffel (Emma Thompson), whose current project is a book, about an I.R.S. agent named Harold Crick, called Death and Taxes. Harold fears that when she completes the novel, he'll die. Which is fine by Hilbert, a great admirer of Eiffel. "You have to die," he tells Harold. "It's her masterpiece...
Pockets of resistance to Western ways of spending remain. "Older people cannot understand why you would spend as much on a handbag as you would on a piece of jewelry, which will increase in value," says Mafatlal, who adds that fine jewelry will always remain important in India. Today's younger women want accessories that can live up to their jewels, hence Mafatlal's insistence that Valentino, given the designer's taste for decorative accessories, be the first brand in MLP's portfolio...
...understand how our brains react to advertising, brands and products, reactions that mostly occur subconsciously. This burgeoning ability to peer inside the black box of the brain to see how it processes images and messages and reaches decisions potentially gives marketeers a new tool that can be used to fine-tune ads and marketing campaigns, bolster or extend brands, or design better products. "It can give valuable information that's not particularly easy to access by other techniques," says Michael Brammer, Neurosense's chairman and co-founder. "It's no surprise that some of these bits of information are interesting...
Bunch is right, of course. But increasingly what visitors really need may be the same as what they want: less in-depth education and more seduction. After all, if people really wanted to dig into Washington's life, they could check out one of the fine new Washington biographies. Or they could just Google the guy. When it comes to history, Americans don't lack information; they lack the attention span to wade through the dusty collections of the old history museums. And that's where the new museums, using technology to make themselves savvier storytellers, can do their part...
...Orkut to peddle less innocuous messages. And they accuse Google of protecting them by balking at revealing the IP addresses and other information that could help law enforcement track them down. A judge last week gave Google 15 days to hand over the incriminating data or face a daily fine equal to $900,000. "Making it easier for those Brazilians who use anonymity of Orkut to commit crimes of child pornography and racism reflects a profound disrespect for national sovereignty," Judge Jos? Marcos Lunardelli said in last week's ruling. "Brazilian law is applicable here...