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...billboard as a medium is changing rapidly too, as outdoor agencies transform those once static boards into digital light-emitting-diode (LED) or liquid-crystal-display (LCD) screens that flash new images every few seconds. The dynamic screens allow marketers to fine-tune their messages to rush-hour commuters or soccer moms, depending on the time of day. Lamar Advertising, based in Baton Rouge, La., has converted 75 vinyl highway boards into digital LED displays at a cost of $300,000 to $500,000 each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president...

Author: /time Magazine | Title: Getting on Board | 4/3/2006 | See Source »

...Tarzan and Jane had honeymooned in South Africa, the Tsitsikamma Forest?or "place of much water"?would have been their favorite bit (after his leopard-print underwear, of course). Stretching for 80 km along the Garden Route coastline is a verdant carpet of fynbos (Afrikaans for fine bush) and towering hard pear and Outeniqua yellow wood trees. It's also the perfect setting for those who like their outdoor experiences spiked with adrenaline: harnessed and helmeted nature lovers can whiz through the Tsitsikamma's treetops by strapping themselves onto a web of steel cables threaded through the forest canopy. Biologists...

Author: /time Magazine | Title: Good Green Fun | 4/3/2006 | See Source »

...monarch," Mirren says. Elizabeth II has seen Elizabeth I, Mirren says. At a dinner party, the Queen told one of the mini-series' producers she enjoyed the program, so the producer offered to send a DVD. "The Queen said, 'Oh, we don't do DVDs. A video would be fine,'" Mirren says. We guess people who live in castles aren't early adapters...

Author: /time Magazine | Title: People: Apr. 10, 2006 | 4/2/2006 | See Source »

...know they can get jobs. The 1986 Immigration Reform and Control Act made it illegal for employers to knowingly hire undocumented workers and imposed penalties of up to $11,000 for each violation. But lawbreakers are rarely punished. In 2005 the government issued just three notices of intent to fine companies for employing illegal workers, down from...

Author: /time Magazine | Title: Should They Stay Or Should They Go? | 4/2/2006 | See Source »

...bill would permit illegal immigrants who were in the U.S. before Jan. 7, 2004, to apply for a three-year guest-worker visa, which could be renewed once if they paid a $1,000 fine and passed a background check. After six years, if they demonstrated English proficiency and paid another $1,000 fine and back taxes, they could apply for permanent residency, the first step toward citizenship. Laborers abroad could apply for the same visa, which in their case would be capped at 400,000 annually; at least 87,000 of those workers would be eligible to apply...

Author: /time Magazine | Title: The Proposals | 4/2/2006 | See Source »

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