Word: finks
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...Taco Bell may have also confused the public by closing and then reopening restaurants, even though the source of the contamination is still unknown. "Some would say that was a sign of being proactive: closing the store in order to protect the consumer," says Steven Fink, president of Lexicon Communications Corps, the nation's oldest crisis management firm. "But then Taco Bell reopened the stores and nothing had changed. Why did they close the stores and then reopen them? That sends a mixed signal that the company doesn't have a handle on what's going...
...Those lessons were learned by Wendy's, the fast-food chain, in 2005 after a customer in San Jose, Calif., claimed to have found a human finger in her chili. The incident temporarily drove away Wendy's customers and sales plummeted by 50%, according to Fink, who blames much of the drop on Wendy's ineffectual communciation with the public...
...Fink suggests that Taco Bell replace all of its suppliers until the source of contamination is found. That's what he did while overseeing 2003 E. coli outbreak at Pat & Oscar's, a restaurant chain based in southern California. "Taco Bell needs to send a clear message to the customers that they are going the extra mile to protect them - that has not come across in anything I have seen yet," says Fink...
...Neither Bernstein nor Fink knows the details of Taco Bell's current crisis. But Fink, who also oversaw crisis management for the Jack in the Box restaurant chain when its E. coli outbreak in 1993 sickened 600 and killed four children, predicts that Taco Bell's troubles are just beginning. "I can tell you right now there's going to be class action lawsuits, a lot of litigation involved, and health department investigations," Fink says. "It's going to go on for a period of years, and Taco Bell needs to be prepared for it. I don't know whether...
Dunster, Leverett, and Mather held a joint “neighborhood tailgate,” according to Dunster HoCo co-chair Samantha H. Fink...