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They learn about Mike Fink, the great river boatman ("a helliferocious fellow," Davy Crockett called him, "and an almighty fine shot"), and in doing so learn about pioneer life on the Mississippi too. They follow Johnny Appleseed across the land, read about the places he went, and something of the apple industry ("Johnny wasn't very practical," one little girl complained. "He would have gotten apples faster if he'd planted cuttings instead of seeds"). When they come to Joe Magarac, the man of steel (he could squeeze out eight rails of molten steel at once), they study...

Author: /time Magazine | Title: Education: More Fun Than Arithmetic | 11/29/1948 | See Source »

Workers will soon finish the Boston approach, chief engineer Benjamin W. Fink said last night. As soon as this is completed, bids will be taken for the main span...

Author: NO WRITER ATTRIBUTED | Title: Eliot Span to be Ready in a Year | 10/15/1948 | See Source »

...bridge is expected to lesson "the chaotic traffic situation in Metropolitan Boston," Fink announced. "It will detour many cars from the overcrowded Anderson and Cottage Farm bridges...

Author: NO WRITER ATTRIBUTED | Title: Eliot Span to be Ready in a Year | 10/15/1948 | See Source »

...wouldn't dare use anything else," Fink said...

Author: NO WRITER ATTRIBUTED | Title: Eliot Span to be Ready in a Year | 10/15/1948 | See Source »

Back Door. Loewy, whose first soap wrapper design was for Lehn & Fink Products Corp., came into the Unilever empire through the back door. In 1938, up & coming young Charles Luckman hired him to redesign the package for Pepsodent toothpaste. Most toothpaste packages then screamed for attention with garish red containers and bold black print. Loewy persuaded Pepsodent to give its package an aseptic white exterior, with modest script lettering, which would make it look nice on a cosmetics counter. Up went Pepsodent's sales by 17%. When Pepsodent and Luckman moved into Unilever's huge U.S. branch, Lever...

Author: /time Magazine | Title: MERCHANDISING: Wake Up & Dream | 8/23/1948 | See Source »

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