Word: finlandization
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...corporate-gift retailers number about 100, the total may reach $25 million. This year German industry will lay out close to $105 million in gifts; Germany has close to 1,000 gift makers and distributors. The practice of giving business gifts at Christmas is growing 10% a year in Finland; in Stockholm, a dozen firms now specialize in gifts for Swedish businessmen...
American Influence. Gift-giving practices vary-and so do the taboos. The trend in Britain, unlike the rest of Europe, is toward less expensive gifts because of new, more stringent tax laws on gift giving. In Finland, any gift exceeding $30 is considered a straight bribe, and in Sweden it is considered bad form to give liquor-the most popular gift in the rest of Europe. The Germans prefer gifts that can be used over and over, do not like conspicuous firm names or advertising messages. Very few firms in Europe forbid their employees to accept gifts...
Carl Rowan, 40, returns to journalism after serving as Ambassador to Finland and director of USIA. He plans to avoid strictly racial topics in his thrice-weekly column, which deals with everything from what's wrong with U.S. foreign policy to what's wrong with present-day pop tunes...
...British intelligence, large and powerful during the war but fallen into genteel desuetide, receives a report that the Russians may be assembling a missile base in East Germany. A charter-plane pilot is induced to veer off-course to photograph the countryside and a middle-aged courier, sent to Finland to retrieve the film, is run down by an automobile on the way to his hotel. His death may mean that the Russians really are up to something; but, more important, it provides an excuse for reactivating the Department...
Despite bans on "misleading and disparaging" ads and a policy of refusing to break up nationally originated programs, Ireland's Telefis Eireann doubled advertising revenues in two years to $5,300,000. Finland, which bars liquor and weight-reducing ads, doubled its ad revenues to more than $7,000,000 in the same time. Although it limits ads to ten minutes a night, France managed to sell $5,000,000 in commercials last year. Switzerland, which allowed its first commercial only six months ago, has been forced to ration time among more than 170 clamoring firms, expects to reap...