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Time was when Detroit's carmakers simply pushed their new models into a factory garage and convoked the press. But this businesslike annual event has blossomed into a promotional orgy as lavishly tooled-and about as useful-as a tail fin. For four years running, Chrysler chartered Miami Beach's Americana Hotel for galas, at some $300,000 a throw. Ford once unwrapped not only its new line but a lissome young lady who pranced around in little but her chassis. Another time, Ford distributed Fairlane fenders as gifts. General Motors' Buick Division once tore...

Author: /time Magazine | Title: Public Relations: F.O.B. Detroit | 8/23/1963 | See Source »

...What Book? The painstakingly hand-crafted vehicle that carried Breedlove to his record was a bizarre contraption with three wheels and a tail fin jutting 10 ft. high. The thing was 35 ft. long and 11 ft. wide, weighed three tons. Its single front wheel could be steered only half a degree in either direction. To keep the car from taking off at high speeds, the cigar-shaped body was designed so that the terrific air pressure on the nose would hold it down ("negative lift," engineers call it). A small fin under the nose helped carve a path through...

Author: /time Magazine | Title: Auto Racing: A Dream of Speed | 8/16/1963 | See Source »

...which the "plague on both your houses" outlook of the British left turns into sheer self-righteousness. Precisely at this point Marghanita Laski sat down to write The Offshore Island for the B.B.C. in 1954. In the resultant drama the United States and the Soviet Union emerge as allies-fin-destruction, victimizing innocent England...

Author: By Frederick H. Gardner, | Title: The Offshore Island | 5/16/1963 | See Source »

...practical problems of the production, such as settling with the unions the question of whether the parrot is an actor or a prop. Milligan, a 45-year-old Irishman born in India, has his head in electric clouds. "It's the end of the bike," he glooms. "Fin de cycle." He has lots of other ideas about life after World War III-selling plots of sea, for example, because land is so expensive. The phone rings on his desk -and rings and rings and rings. "If it rings 104 times, it's my wife, and I answer...

Author: /time Magazine | Title: Theater Abroad: Real Gone | 5/10/1963 | See Source »

...which he killed a man with his Ferrari. When his mistress finds out what's on his mind, she urges him to grab the girl and "get it over with." He does. Whereupon the girl goes briskly back to school, the man goes briskly back to his mistress. Fin...

Author: /time Magazine | Title: Cinema: Pillow to Proust | 2/1/1963 | See Source »

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