Word: fiorentina
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Dates: during 2000-2009
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...RELEGATED. Juventus, Lazio and Fiorentina, three top Italian football clubs, to the second division for their part in a national match-fixing scandal; in Rome. Turin's Juventus was also stripped of its last two championship titles, and had 30 points deducted for the forthcoming season. Rival AC Milan, also implicated in the scandal, will remain in the first division, but faces a 15-point handicap and expulsion from Europe's lucrative Champions League competition. All four clubs are expected to appeal...
...global luxury group with $450 million in annual sales that includes Tod's, the high-end leather-goods company; Roger Vivier, the legendary Parisian shoe brand; Hogan, a sporty sneaker and handbag brand; and Fay, a casual weekend clothing line. Four years ago, the Della Valles bought the Fiorentina soccer team, a move that has made them famous in a whole new arena?especially among young boys. It helps that the team, which was at the bottom of the league when they bought it, has since risen in the standings. All of this, of course, started with shoes. And shoes...
...late to watch a Juventus match on the television in their cozy basement family room at the villa. Diego is tired today after a long weekend celebrating Filippo's birthday (three parties: one at the local pizzeria, one at the grandparents' and one at home) and keeping tabs on Fiorentina. Now it is on to Paris, where he is planning a presentation of the Vivier spring collection as well as introducing a new line of Tod's clothing that is the result of a collaboration with American designer Derek...
...addition to overseeing production in the factory, Andrea is president of the Fiorentina team (he designed the uniforms). He often finds himself applying his soccer management style to the workers in the company?which is to say, never be too confident when things are going well or too demoralized when they're not. That cautiousness at home, combined with Diego's easygoing joviality abroad, has made the brand as popular with Hollywood A listers as it is with Greenwich, Conn., housewives...
Luxury quotient: In November 2000, Tod's S.p.A.--which also includes Hogan, a lower-priced line of accessories, and the sportswear brand Fay--was entered on the Milan stock exchange. But Della Valle's current triumph is his football team, Fiorentina. Maybe a line of soccer shoes is next...