Word: fiorina
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...Wednesday, Feb. 3, the Hollywood-based political auteur released his latest creation: a three-minute YouTube spot attacking Republican Senate candidate Thomas Campbell on behalf of his rival, Carly Fiorina, the former Hewlett-Packard CEO now running in the GOP Senate primary. The ad was so weird - employing montages of pigs and sheep, a robotic wolfman dressed in wool, graphic illustration evoking Monty Python - that it spread online like swine flu on a pig farm...
...Carly Fiorina Is an Internet Genius," declared New York magazine. "The Most Bizarre Ad in Recent Memory," blared the Huffington Post. "Demon Sheep Goes Viral," announced the Washington Post on a front-page Web headline. The tag #demonsheep quickly spiked near the top of Twitter's trending topics, and Rachel Maddow played the spot on her MSNBC show, calling it "so bad, no one wanted to believe it was real." Not wanting to be left out of the controversy, the third Republican candidate in the race to unseat Democratic Senator Barbara Boxer, Chuck DeVore, responded by launching a website - Demonsheep.org...
...object of all of that attention was Fiorina's fiercely negative message: that Campbell, the front runner in the polls for the GOP nomination, was not a true fiscal conservative. Rather, he was a wolf in sheep's clothing, a "fiscal conservative in name only." The Campbell campaign responded by deploying its new-media consultant, Mindy Finn, on Twitter to try to direct the viral buzz. "If the GOP has any hope of taking back the senate it won't be by accusing each other of being #demonsheep," she wrote in one post, having already rated the spot a "marketing...
...Davis' clients - a roster that includes Iowa Senator Chuck Grassley and Tim James, who is running for Governor in Alabama - request the viral boost he offers. But Davis says Fiorina's corporate-world background in marketing predisposed her to this kind of risk taking. "She loved it," he says of Fiorina's reaction when he screened the demon-sheep spot. "Do you go into it knowing it is going to get negative blowback? Absolutely you do. But at the end of the day, my only goal, and the campaign's only goal, is to get people to wake...
...after its posting, YouTube recorded more than 120,000 views of the spot. By contrast, Davis points out, the campaign had released a straight two-minute bio video about Fiorina on Feb. 1. Three days later, it had garnered 611 views on YouTube. "What would the normal chattering class say you should do? Run a serious ad," Davis continues. "No you don't. Nobody is interested in that...