Word: fire
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Dates: during 1950-1959
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...Little Picture." Murrow's zest for chasing fire engines on a global scale sometimes forces him to commute across oceans to keep his weekly date on Person to Person. By the time the show's technicians have torn their five tons of equipment out of a visited celebrity's home, Murrow may be on a plane to Washington to lay the groundwork for a new See It Now or closeted in a projection room to edit film for one already in work. At the end of a routine day's conferring, writing, filming or reporting...
...made Murrow one of radio's legends. In New York, CBS staffers formed a Murrow-Ain't-God Club so they could view him with proper detachment. (When Murrow got wind of it, he demanded charter membership.) His vivid picture of Londoners under fire stirred the heart of the U.S., stands as one of the war's memorable reporting jobs...
Evil Hoax. The Blade wavered under fire but came no closer to surrender than to describe the nurse's attacker as a "dark brown man." Same day, the paper ran an editorial decrying racial "extremists" and rumormongers. Last week, as Toledo teetered on the edge of serious race troubles, both the minister's daughter and the nurse confessed to police that their stories were wholly fabricated...
Kicked, pulled and pushed by restless Charlie Revson, Revlon's sales have leaped from $16 million to $86 million in only eight years. Revlon claims that its paints (Persian Melon, Fire and Ice, Say It With Rubies) and powders (Love Pat, Touch and Glow) adorn the faces of more U.S. women than those of any other maker. Its TV programs ($64,000 Question and $64,000 Challenge) have become contemporary Americana. But all the while Charlie Revson, who will spend $16 million on advertising this year, feuded bitterly with the admen and used nine separate agencies in 13 years...
...began handling a rival show, The Big Surprise. Snapped Martin: "Norman is just a mere infant, that's all. He should shut up." Whatever the truth, Charlie Revson and Norman did not get along. "Revson has good ad sense," says Norman, "but he has to be forced. The Fire and Ice promotion was put over his dead body, even though it was the best ad he ever...