Word: firebirds
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Dates: during 1970-1979
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...company's division chiefs to their telephones with new instructions for their ad agencies. A picture-taking session for new Pontiac promotions was interrupted by an order that the young male models trim their sideburns and pose in conventional clothes. "Youthful" ad copy for the sporty 1970 Firebird, which will be introduced this month, was hastily rewritten...