Word: firemanning
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...hard to imagine that Paul Fireman has much in common with Allen Iverson. Fireman is the fleshy 57-year-old entrepreneur who plays golf and goes deep-sea fishing in what spare time he has. Iverson is the prince of the National Basketball Association, a coiled, 6-ft.-tall 26-year-old who spends his spare time playing video games and barking out gangsta rap music...
...common cause is Reebok International Ltd., Fireman's shoe company, for which Iverson happens to be top pitchman. And the combination is just one reason why Reebok, written off two years ago as a dead maker of fad sneakers, is back. Since signing Iverson, Fireman has pulled down endorsement agreements from women's tennis giant Venus Williams, sponsored two seasons of Survivor and inked a deal with the National Football League to be its exclusive supplier of uniforms and sideline apparel. But the real victory came this month when Fireman and NBA commissioner David Stern announced a 10-year arrangement...
...person Brown hardly seems the type to raise hell. Gracious, soft spoken and unassuming, he is above all steadfastly committed to his work. He didn't begin writing until he turned 29. At the time, he was working as a fireman, having joined the department after a stint in the Marines. "I had a good job," he says. "I just didn't want to do it for 30 years. I got to where the only thing I wanted was to write...
...York City fireman (Dennis Quaid) dies in a warehouse blaze. Or maybe he doesn't. Maybe he enters a parallel universe. For in 1999 his son, a cop (Jim Caviezel), gets in touch with him, thanks to ham radio (and our suspended disbelief), and tells him how to avoid his fate. But rejigger a tiny piece of the past, and new problems arise. Suddenly, father and son are messily involved with a serial killer. Working-class Queens is a surprising, effective sci-fi setting, but the jumbled storyline is hard to track. Finally you give up on it--and, alas...
...addition, although it has been criticized for its perhaps unfortunate juxtaposition of angst-ridden music and scenes from the massacre, the tape appears to have been developed with noble enough intentions. The fireman who put it together did it to help train fire and police departments across North America against being blindsided by future Columbines. But when the videos were released on Wednesday, the press immediately seized upon the songs by musicians such as Sarah McLachlan and Cheryl Wheeler featured on the tape, and the victims' families cited the sensationalistic appearance of the video as evidence of Stone's insensitivity...