Word: fireproof
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Dates: during 1950-1959
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Selling Immortality. Next came "shock tactics," a series of suave radio commercials about what Eaton later called "the one purchase everybody has to make." Next, the builder boosted sales by offering waterproof, fireproof, wormproof and even quakeproof vaults. Every morning he called his salesmen together and started the day with a prayer and a pep talk. They must always remember, he told them, that they were selling immortality...
...construction. Fire escapes were built, cellars cleaned, hydrants added, and fire walls extended. A question of how much fire insurance is feasible for a university was frequently discussed by the Corporation. At the turn of the century the best solution was to place valuable collections in fireproof buildings and to increase night watchman details...
...Fireproof Tile. Armstrong Cork Co. put on sale a new acoustical ceiling tile that it hopes will cut costs in public buildings. Fire codes require heavy insulation of beams before applying ceiling tile; Armstrong's Fire-Guard tile eliminates the need by interlocking to form its own insulation. Price: 75? to $1.10 for a foot-square tile...
...which run underneath the building, with an annex under Lamont, reached by a long echoing corridor. The stack area is air conditioned, with the air being washed, filtered, and run between electrically charged plates, to prevent disintegration of the books. The temperature is kept constant, and the walls are fireproof. In fact the library is so carefully constructed that the only possible danger is that at some time a water pipe might leak and inundate the stacks. To guard against this remote possibility, the library has a number of leak detectors, protruding from the walls, and troughs beneath the pipes...
...Fireproof Paint. A new smokeless, nonflammable paint said by its makers to be far more effective than other fire-retarding paints was brought out by Baltimore Paint & Chemical Corp. Called Saf, it stops flames from spreading, insulates interiors against heat by forming a coat of cellular puffs up to an inch thick when touched by fire. Cost...