Word: fireproof
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Dates: during 2000-2009
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...elicit such differing, intense reactions - for that matter, that even comparing the two might seem incendiary to some Catholics - is one indication how religious belief informs political and social doctrine. Some of that contentiousness has lately seeped into moviegoing. Our texts for today are two indie films, Religulous and Fireproof, that appeal to diametrically opposed audiences. I can't imagine that there'd be a person who could respond to both films the way their makers want. If these movies happen to be playing in adjacent auditoriums at the multiplex, exhibitors might want to set up a police cordon...
...Christ in 2004 that church-goers are also movie-goers, Hollywood studios have tried to tap into the faith market. Disney's Chronicles of Narnia films have gained traction with Christian audiences, but no filmmakers have scored with the devout as consistently and economically as the Kendricks have. Fireproof is their third profitable Christian film. The monies they have earned have gone toward building an 82-acre community sports park in Albany...
...radio series The Way of the Master. After seeing Facing the Giants, Cameron asked to audition for the Kendricks' next film. "So often movies that try to incorporate a message of faith are so cheesy and I've been in some of those cheesy movies," Cameron says. "Fireproof isn't that." Instead of a fee, Cameron accepted a donation to his charity, Camp Firefly...
...enough to do this,' cause nobody's getting paid anything." The filmmakers relied on a team of 1,200 volunteers, plus a handful of technical crew members working below rate. They also secured a donated train, hospital wing and fire trucks. Rather than the usual TV spots and billboards, Fireproof's marketers invited Christian publications on set and screened the film early for pastors and church groups. "This audience has to actually feel the fabric," says Meyer Gottlieb, president of Samuel Goldwyn Films. "The marketing is more grass roots...
...Since Fireproof's release the Kendrick brothers have fielded meeting invitations from two studios and one TV production company. But they say they're taking a little break from the biz. Says Alex, "We're going to focus on church ministries and our families for the next few months before we dive into our next script...