Word: fireproof
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...separate preliminary study by John C. Collburn, assistant Director of Building and Grounds, indicated that there is a great deal of space in fireproof buildings at the University with a protection factor of at least 75 that could be increased to a factor of 100 "in most cases fairly easily and inexpensively." If ten square feet is allotted per person, the preliminary report suggested that almost 50,000 persons may be sheltered in buildings connected with the University's tunnel system...
...facts he did not like, and lacking in "sensitiveness toward public affairs." ¶ Franklin D. Roosevelt, under surface shallowness hid "a deep streak of the Dutch." He followed a principle of polarity, i.e., doing two opposite things at the same time (as Frankfurter explains it: "You build a fireproof house and nevertheless take out fire insurance...
...flame every 20 minutes, and who is it but Mrs. O'Leary there, coming out of the heat with an actual cow-trained to moo at crowds. Spectators are called upon to help firemen squirt the blaze from a hand-pump engine. Meanwhile, a cool operator in a fireproof booth turns up the hidden gas jets, then slowly turns them down as the fire subsides, leaving on view the pre-charred timbers of skeleton buildings...
Selling Immortality. Next came "shock tactics," a series of suave radio commercials about what Eaton later called "the one purchase everybody has to make." Next, the builder boosted sales by offering waterproof, fireproof, wormproof and even quakeproof vaults. Every morning he called his salesmen together and started the day with a prayer and a pep talk. They must always remember, he told them, that they were selling immortality...
...construction. Fire escapes were built, cellars cleaned, hydrants added, and fire walls extended. A question of how much fire insurance is feasible for a university was frequently discussed by the Corporation. At the turn of the century the best solution was to place valuable collections in fireproof buildings and to increase night watchman details...