Word: firesweep
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...more new models came out last week. By adding a lower-priced Firesweep series to its regular Fireflite and Firedome models, De Soto amassed a total of 15 models, largest in its 28-year history. The Firesweep will have a shorter wheelbase than the other two (122 in. v. 126), and less horsepower (a 245-h.p. V-8 engine v. 270 h.p. on the stepped-up Firedome V8, 295 h.p. on the stepped-up Fireflite). Otherwise, De Sotos have the other new Chrysler features, such as soaring rear fenders and a low silhouette...
...DeSoto has a 40-h.p. boost, to 290 h.p., brand-new styling, and a third, lower-priced model called the Firesweep, in order to compete better against Mercury, medium-priced Oldsmobile and Buick...
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