Word: firm
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Dates: during 1950-1959
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Farm Policy: In Minneapolis, Rockefeller became the first presidential hopeful in either party to take firm hold of the sharp-thorned fact that in the U.S. today too many people are trying to make a living as farmers. To help low-income farm families escape into other livelihoods, and at the same time to ease the problems of surpluses. Rockefeller proposed a long-term "land-use program" similar to what the Committee for Economic Development advocated two years ago (TIME, Dec. 23, 1957). Under this program, the Federal Government would rent entire farms for long periods, take the land...
...firm drew up a contract between Perky and the show's producers giving their man the right to play the piano, to address the audience, and not to be referred to by flacks as a "millionaire" or even "rich" (nonetheless, he is wealthy). Since Jane is off Broadway, the playhouse's 175 seats were his for only $300. One extra: Perky, whose father was Princeton 1881, slipped Actor Monroe Arnold a ten-spot to change the target of a snide remark from Old Nassau to Yale...
Site and architect came together by sheer chance. Seven years ago, rotund, ebullient Nat Owings, 56, a senior partner of the huge architectural firm of Skidmore, Owings & Merrill, was visiting San, Francisco for the express purpose of courting a handsome divorcee, Margaret Wentworth. One fine fall day they set out on a picnic in the precipitous Big Sur country south of Carmel. Scrambling along the cliffs, they came upon a finger of land that thrust out into the Pacific in lonely grandeur. To the south, they could see a 40-mile sweep of coastline. Six hundred feet below, sea lions...
...face-lifting operations, had a movie made of one of them, which she took on a lecture tour around the country. The lecture, which included a personal demonstration of how to take a bath properly, invariably played to a full house (women only), swelled sales of the cosmetic firm she worked...
...diode can electronic switching device for converting alternating current into direct current) that was better than anything on the market. But even after it had a product, Transitron had to wait a year before it could sell any. During that year, Leo poured nearly $400,000 into the new firm, which lost...