Word: firm
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Dates: during 1960-1969
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...they were doing well just to be seen with him. The third was Carl Byoir, who died ten years ago at 68, an operative not above such methods as setting up phony front organizations, which sounded like disinterested citizens' groups, to push a client's cause. The firm he founded thrives today, including among its many clients a Philadelphia-based order of nuns, the Sisters of Mercy...
...largest p.r. companies offer whole teams of specialties within their walls, not unlike systems engineering or medical group practice. A case in point is Hill and Knowlton, today's biggest p.r. firm, with a client roster that includes the Iron and Steel Institute, Procter & Gamble, and Svetlana Alliluyeva. Explains H. & K. President Bert Goss: "Suppose a client walks in with an antitrust suit on his hands. One of our financial men can draft a memo to stockholders immediately; a writer will do a speech for the company president; another will huddle with a law professor and prepare a backgrounder...
There are ill-defined border areas where p.r. blurs into other activities, notably promotion, as in the creation, out of thin air, of a thin ephemeral wonder named Twiggy. Or else p.r. may be used as a label for image cosmetics, as when a p.r. firm is trying to make Frank Sinatra seem more civic-minded and Bobby Kennedy's press secretary is trying to make him seem less ruthless. Thus it is never easy to tell exactly what p.r. practitioners do. One of their most important functions is the least publicized; it lies not in interpreting the client...
...bigger advertising agencies have their own p.r. departments, notably J. Walter Thompson. Among its recent campaigns: to publicize a marine motor firm, it arranged underwater tests to see whether outboard motors frighten fish (they don't, at least in J. Walter Thompson's view); to push a mouthwash, the agency sent a Negro model into ghetto high schools to lecture on grooming and personal hygiene...
...Lately, however, mortgage rates have rebounded more than two-thirds of the way back to their 1966 heights. If the rise in interest rates continues, as many analysts expect, it can only siphon funds away from mortgages again. Warns John G. Heimann, vice president of the Manhattan investment-banking firm of E.M. Warburg and mortgage consultant to Housing Secretary Robert C. Weaver: "The fragmented, highly specialized mortgage system, responsible to so many agencies, has fallen behind, never to catch...