Word: firm
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Dates: during 1960-1969
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...Johnson, for all his poll watching, has been accused of making policy on the basis of polls. "We take them seriously up to a point, but pollsters have a long way to go in learning their trade," says William Roberts, partner in California's successful political public relations firm of Spencer-Roberts & Associates, which helped Ronald Reagan to victory. "In the meantime," he adds, "I predict they are going to keep on making a lot of money from all of us." That is one prediction that most pollsters particularly hope is true...
...share is expected to reach $2,000,000. Two weeks ago, in order to obtain funds, the archdiocese sold its interest to a group of 15 pension funds, universities, hospitals and individuals. It had to pay $1,000,000, covering legal fees and a commission, to the Wall Street firm of Laird & Co., which arranged the transaction. But the sales price, along with the yearly royalty payments, , meant a cool $25.5 million collected from Listerine...
...royalty arrangement meanwhile has lasted despite efforts to break it. Warner-Lambert, the company that' evolved from the Lamberts' firm, last tried to break the arrangement in 1960 and was turned down flatly by a federal appeals court. Lawrence's heirs, who still retain about three-eighths of the royalties, continue to benefit as a result, and so do assignees of one of the most remarkable transactions in U.S. business history. Warner-Lambert this year, on sales of Listerine worth $50 million or more, will pay out about $4,000,000 in royalties...
...aerotrain, says Bertin modestly, "is intended to complement the car for distances between 70 and 140 miles." With that in mind, he flew to the U.S. this week. His objective: the formation of a joint Franco-American firm to build a demonstration aerotrain that could cut travel time between New York and Washington to an hour and a half...
Most trade publishers are of modest size. Grossman Publishers, for instance, tackled the market last year with only 13 titles, five in paperback. New Directions, another Lilliputian publisher, brought out 16. Even an established firm...