Word: firm
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Dates: during 1960-1969
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...spring offensive was to wait it out calmly. Washington meanwhile has succeeded in maneuvering the Saigon government into a more tractable position vis a vis the National Liberation Front-a necessary shift if negotiations in Paris are ever to succeed. Despite Nixon's denial last week of firm plans to reduce the U.S. troop level in Viet Nam, no one would be surprised if the Administration takes that option in the near future...
Shepard Brown '50, vice president of Hunneman and Co., a local real estate firm that manages Harvard properties, came with Wiggins and explained some of the items...
...character is able to exercise total control over another. Instead, each scene is built on this multiple influence and resemblance, and all characters' appearances change according to their partners. They thus become less themselves--and, in a way, more abstract beings, whose forms echo those of other people. The firm identity that would result from one-way power over all else is softened by a complex view of identity which depends upon all people's being soical...
Hard to Drop. The game producers are the big winners. Since Joseph Segel, founder of the four-year-old Franklin Mint, sold his Mr. President game to Shell for $3.1 million last fall, the stock of his Pennsylvania firm has more than doubled in price and split 2-for-1. The dealers are among the games' most vigorous opponents. They find that the promotions are troublesome to handle, and almost impossible to drop if the oil companies flood the area with advertisements-as they often do. Increased gasoline sales do not always make up for the cost...
...muffler-repair shops stretches for ten miles along Ventura Boulevard in Los Angeles' San Fernando Valley. It could be called Franchise Row. Though hardly a landscape to captivate the eye, the phenomenon is increasingly common to cities and suburbs. Franchising-an arrangement by which local entrepreneurs lease their firm name, product and operating methods from large chains-has become one of the fastest-growing sectors of U.S. business. Through franchising, thousands of independent small businessmen have acquired improved techniques, new economic power and a greatly enhanced chance for survival...