Word: firm
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Dates: during 1990-1999
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When Representative Charlie Norwood, a Georgia Republican, introduced a bill last year that would have opened the door to HMO malpractice suits, the American Association of Health Plans quickly parried with a study by the accounting firm KPMG Peat Marwick predicting that the resulting torrent of suits would pump up premiums as much as 8.6%--a claim that lost some currency when, in a similar study, the Congressional Budget Office concluded that costs would rise only 1.2%, a mere $7 per covered employee per year. House Republicans, led by Dennis Hastert of Illinois, now Speaker, opposed the plan largely...
...bygone days the job would have been not just daunting but preposterous. River towns still treasure tales of binging, brawling and murder among flatboatmen whose godlessness was a point of pride. The stereotype is outdated: massive consolidation hit the freight-barge business in the 1980s, and large firms like the Ingram Barge Co., which owns the Grainger, imposed large-firm professionalism: no drinking or smoking on board and a zero-tolerance drug policy enforced with random testing. Even a crew bent on mayhem would have trouble scheduling it. The tows run 24 hours a day, and for the length...
Hundreds of companies marketing clothes and accessories dedicated to the "board-sports" life-style are operating in Velcro Valley. They range from Oakley, the $200 million sunglasses-and-footwear firm housed in a futuristic, $47 million hilltop bunker, to smaller fry like Black Flys, Split and Volcom, crowded into Costa Mesa and Huntington Beach industrial parks...
...selling skatewear, then you had better be a skate rat, and your company had better sponsor a team of top skateboarders. But core is more than an aggressive, participatory attitude. It's also a vibe, a quasi-mystical, anti-Establishment subtext that has to permeate a firm and come across in marketing and advertising so that it resonates with trend-setters up and down the coast and then across the country...
...skateboard-shoe company with $40 million in annual sales. "Look at Nike. They're the best marketing machine in America, and they couldn't buy their way into skateboarding." Ironic that in the pre-nose-ring generation, Nike invented core. Coreness can reach ridiculous extremes. Almost every Velcro Valley firm has erected a half-pipe skateboard ramp on its premises. "We used to have one right out in the middle of the place," says Volcom's Woolcott, "but skateboards were, like, hitting people at their desks." Bummer...