Word: firm
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...millions of people still pay for it. In fact, last year Microsoft brought in about $19 billion, or just under a third of its total revenue, from the business unit that sells Office. And increased sales of Office, in particular, are credited with helping the Redmond, Wash.-based firm beat analyst estimates for first-quarter earnings...
...worked. But the pundits who have analyzed the candidates' styles may be missing something. McCain has promised a "steady hand on the tiller"; Obama, a cool head in a crisis. I suspect that part of what the country wants after more than a year of rabid electotainment is a firm hand on the volume dial--a calming response not just to the economy or to partisanship but also to the incessant shrieking, browbeating, Chicken Littling of the media. They want someone to push not Refresh but Pause...
Market-research firm NPD Group dug into the numbers and determined that, on average, you'll spend up to $800 more on an Apple than you would on a comparable PC laptop. And in most cases, PCs come with more bells and whistles, like Blu-ray drives and more ports for special external hard drives and video connectors. So what kind of sucker would be willing to pay the Apple...
That's one interpretation. Leslie Harrington, executive director of the Color Association, the oldest chromatic forecasting firm in the U.S., offers another. "The meaning of red and blue are so entrenched in our society," she says. "Purple is representative of not deciding." Which may explain why pundits from Keith Olbermann to Bill O'Reilly have been sporting purple ties during the election season...
...most complicated colors. It traces its roots back to kings and cardinals, in the days when thousands of mollusks had to be crushed to make a single drop of purple dye, a process only those with servants could afford. Douglas Lloyd of Lloyd & Co., the New York City design firm that recently created a violet-hued ad campaign for Estée Lauder's fragrance Sensuous, says he chose the color for its "royal connotations, a richness that conjures the idea of religion and incense." But, he says, "at the end of the day, it's just a great, poppy color...