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Treasure, who was a drummer in '70s and '80s postpunk bands the Transmitters and Missing Presumed Dead, may seem an unlikely figure to attune companies to the subtleties of sound. But his three-year-old, four-man firm has appeared at a time when businesses are waking up to the full possibilities of all the senses. Two years ago, Muzak formed a partnership with ScentAir, a U.S. firm that specializes in installing inviting aromas in hotels, restaurants and stores. "Instead of asking a customer, 'How does it sound?' when they walk into a business, we're now saying...

Author: /time Magazine | Title: Volume Control | 8/2/2007 | See Source »

Kavli got an engineering degree and made his way to Southern California. In 1958 he started his own aerospace firm--Kavlico's first contract was with General Electric, designing feedback sensors for an atomic-powered airplane--and soon began investing, with extraordinary success, in California real estate. When he sold the company in 2000--just before the Internet-stock bubble burst--the undisclosed selling price was big enough to allow Kavli to return to the great unanswered questions of basic science that had long fascinated him. He wanted to endow major prizes for research in his astro-nano-neuro triad...

Author: /time Magazine | Title: The Next Nobel? | 8/2/2007 | See Source »

...billion stake in the Blackstone Group just before the U.S. private-equity giant went public (an investment that so far is more than $300 million under water). This and the CDB stake in Barclays are the most high-profile foreign investments China has made since the oil firm CNOOC tried and failed to buy U.S. oil company Unocal in 2005. Says Jing Ulrich, JPMorgan's Hong Kong--based head of China equities: "China has a wall of money--a tsunami, really--that is about to hit the rest of the world. In terms of global capital markets, there is just...

Author: /time Magazine | Title: Enter the Dragon | 8/2/2007 | See Source »

FlexPetz founder Marlena Cervantes counters that the firm safeguards its animals through customer screening and mandatory training. "We are giving these pets an opportunity to be taken care of," she says. And with $700 in annual fees, plus $25 per weekday rental and $40 per day on the weekend, these pets don't come cheap. But that hasn't kept animal lovers from ponying...

Author: /time Magazine | Title: Get Ready for Rent-a-Pet | 8/2/2007 | See Source »

...rare exception is the semiannual ritual staged by Drobny Global Advisors, a boutique research firm based in Manhattan Beach, Calif., run by two guys named Drobny--Andres and Steven--who are related only by the business they are in. The Drobnys' most recent conference attracted more than 100 macro hedge fund managers--people who bet on megatrends. They descended on the Wynn Las Vegas resort for three days of hard trading talk and, of course, a bit of hard playing...

Author: /time Magazine | Title: Hedge Fund Confidential | 8/2/2007 | See Source »

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