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...that eBay can generate a lot of traffic from Google even without bothering to advertise. A quarter of the search traffic Google sends to eBay comes from people typing in terms like "ebay.com" into Google's search box, rather than from ads paid for by eBay, according to research firm Hitwise. And given that Google's ad policy prevents it from placing rivals' ads when users type in "eBay," the auction site gets a decent showing on Google even without paying for it and without rivals' ads cluttering up searches for the auction site. "Maybe eBay will realize that...
...while, ING Direct keeps a laser focus on who its ideal customer is. Because the company sells bare-bones products at a slim margin, it needs low-maintenance customers. At the firm's New York City café, one of five token storefronts, manager Omar Woodard recently let an older woman walk away without an account after she worried aloud that branchless banking might be too newfangled. "Customers who don't fit our business model don't fit our business model, and that's totally O.K.," says Woodard. "The bank just wasn...
...with each new product, Kuhlmann tests the limits of the firm's founding ideals. Take mortgages. ING Direct offers just two: a five-year mortgage currently at 6.60% APR and a seven-year one at 6.67%. Why no 30 year? Kuhlmann reasons that since most people move or refinance within seven years, they just don't need it. "It seems to me they're paying a lot more than they need to," he says. That's a fine principle. But the reality is that most people still want a 30-year mortgage. So this spring, ING Direct started referring people...
...Wyden's health-care plan Wyden's proposed health-care plan (and a positive independent assessment of it by a health-care consulting firm) is a viable solution to the employer-based system that's making companies break the bank...
...been answering his phone lately, because ours has been ringing off the hook for three weeks straight with calls running 99-1 against this bill," said DeMint spokesman Wesley Denton. DeMint himself stood firm. "I appreciate the effort to fund border security, but there's simply no reason why we should be forced to tie amnesty to it," he said in a statement, referring to the $4.4 billion allotment. "If the Administration was serious about fulfilling the border security promises, then this funding should have been supported all along, not offered at the last minute to attract votes...