Word: firm
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...head of the CIVB had said we'll grub up vines, somebody would have set fire to his car," says Frédéric Guiraud, who runs a wine trading business near Sainte-Foy-la-Grande, a town on the eastern edge of the Bordeaux region. Guiraud's firm, GRM, used to be the one that regularly bottled and bought Charles' wine. But times have changed. "Today, we refuse a huge amount, about 90% of the wine people offer us," Guiraud says. "Sure, we'll follow our old clients, but only if the wine is up to quality...
...grow grapes. (The government, which frequently gripes about the handouts Europe gives its farmers, refused.) "It's as bad as I've seen it in 46 years," says Brian McGuigan, an industry veteran and former managing director of McGuigan Simeon Wines, the nation's second largest wine firm. Viewed from Australia, the French measures seem timid and slow. Australia's 20 biggest winemakers account for 85% of the market, and they have reacted much faster to the crisis, cutting prices and taking the financial hit early by writing down the value of their stock. Some grape growers are pruning back...
...wines just as well [as New World producers]," he says. Or sell them just as well. That's what Pascal Renaudat, an entrepreneur who aspires to create a French megabrand, is trying to do. He has persuaded several cooperatives in Bordeaux and around France to become shareholders in his firm, which is targeting the U.S. and Britain. Unlike his rivals, he's done exhaustive market research - the name of his brand, Chamarré, is itself a focus group?tested marketing creation - and some of his sales staff come from consumer-goods companies such as L'Oréal, rather than...
BOTH Mandatory: coat and tie, firm handshake, eye contact...
...with a degree in medieval history and philosophy in 1976 before enrolling in law school at the University of California, Los Angeles. She did not find law to be her calling, however, and soon dropped out and took a job as an office secretary at a commercial real estate firm. It was there, when some members of the firm “decided to take a chance” on her and offered her additional responsibilities, that Fiorina decided she might want to go into business. After a period of self-exploration which included teaching English in Italy, Fiorina enrolled...