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...they called the lawyers. After hiring Perkins Coie LLP, the Seattle law firm that helped Amazon.com patent its one-click buying button, Cereality sent warning letters last summer to the Cereal Bowl and Bowls, admonishing them to avoid using similar-sounding product names and slogans. Cereal Bowl fought back, sending its own warning letter to Bowls and a defiant reply to Cereality. Sensing the competitive crunch, the Cereal Cabinet shuttered and switched to Jamaican food. In March, Cereality raised the stakes, suing yet another start-up, Ohio's Cerealicious, for trademark infringement...
Expansion won't be easy for either of them, analysts say. "Are there enough cereal eaters nationwide to support a whole cereal chain?" asks Candace Corlett, a principal at WSL Strategic Retail, a consulting firm based in New York City. "I'm not so sure." The cereal cafés say their research shows that millions of Americans, particularly young ones, eat cereal multiple times a week. Knight says after the novelty wears off, Cereality may struggle to convince consumers it offers more than what they can get at home. "Starbucks has unique recipes. Jamba Juice has unique 'boosters...
Most online entrepreneurs, particularly the smaller players, are living the long-tail way of life. "Savvy Web marketers already know the value and the power of the long tail," says Sharon Housley at NotePage, a Massachusetts-based firm that makes wireless-messaging software for hospitals, banks and the military. By using less popular, more focused search terms, for example, NotePage is targeting small businesses as well as FORTUNE 500 companies...
...boats are currently manufactured in the U.S., so most teams have to import them from Germany, although more affordable models from other European and Asian manufacturers are catching up in quality. In the meantime, a Canadian marketing company, Great White North Communications, is filling the void. The Toronto-based firm owns a fleet of 40 boats and charges some $30,000 to provide consulting, technical support and boat hire for dragon-boat festivals...
...Jeff Skilling had been convicted of lying to investors and employees as the company sank into bankruptcy in 2001. Can't find this heady little stock on the N.Y.S.E.? Try looking on the "pink sheets," where Enron is now a penny stock listed as ECSPQ.PK. The once mighty energy firm, which traded at $90 a share six years ago, is selling for 15˘, up 4˘ on the day after the verdicts. It would be laughable if so many people hadn't lost so much--stockholders lost $60 billion in market value, long-serving employees lost more than $2 billion...