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...every video goes viral. The vast majority go nowhere--YouTube hosts millions of hours of drunken parties, tearful confessions, smiling babies, sleeping cats and screen grabs from World of Warcraft, all doomed to obscurity. Nike showed a firm grasp of the form with a popular clip, an ad stealthily designed to look like amateur footage, showing soccer deity Ronaldinho putting on a pair of sneakers and then, incredibly, nailing the crossbar with a soccer ball four times in a row. Some of the successes are accidental. For a while, one of the popular movies on Google Video...
...outreach, the filmmakers hired a religious marketing firm and consulted with Catholic scholars from Notre Dame and Harvard. But Brown's novel remains the movie's canonical text. "People expect to see the book they read," says a source who worked on the film. "The filmmakers, however, were mindful of the concerns. When Opus Dei officials see the movie, I won't say they won't have any concerns, but those concerns will likely be much less than what they've been afraid...
More recently Fernández has been pitching his island as a site for movie productions. He hired a Florida firm to act as the country's national film commission, and he had Robert De Niro over for lunch at the Presidential Palace...
...even under the new rules there is no guarantee that independent analyst advice is conflict free. Drug company Biovail has asserted that independent research firm Gradient Analytics wrote a report trashing the company, and that the report was paid for by a hedge fund that had sold Biovail short (a bet the stock would decline). Gradient has said its conclusions were...
Meanwhile, brokerage analysts are slipping back into some bad habits. Sell ratings spiked to 12% of all opinions after the settlement, a sign that analysts were showing some backbone. But that figure slipped to 9% last year, reports research firm StarMine. "There are still far too many buy ratings, and analysts' [earnings] estimates are increasingly clinging around company guidance," Morgan Stanley strategists Henry McVey and David McNellis wrote in a recent report...