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...world of two-way advertising very, very fast." Marketers love the interaction with consumers, and it's easy to see why: the results are immediate and measurable. "For the advertiser, it really turns out-of-home into a direct-response mechanism," says Alasdair Scott of Filter in London, the firm that developed BlueCasting, the Bluetooth-based system used in the Absolut campaign. The rock band Coldplay used BlueCasting last summer to launch its album X&Y. During a two-week period, 20,000 people downloaded video clips and sample tracks directly from posters in London's main rail terminals. Fifty...
...Baby came along, nobody realized that that kind of spontaneous In box--to--In box sharing, following the and-they'll-tell-two-friends model, could ever add up to much, let alone scale to the level of a mass medium. "It wasn't as though a marketing firm attempted to create the phenomenon," says Michael Girard, one of the programmers who helped create the Dancing Baby...
...Robert N. Shapiro ’72, who is also a 1978 graduate of HLS, is a lawyer at Boston-based law firm Ropes and Gray and a past president of HAA and the Harvard Law School Association...
...activities on behalf of the state, such as royal visits, the upkeep of palaces and official entertainment - the cost, as the palace is now media-savvy enough to stress, of a loaf of bread per citizen. Alan Reid, the former chief operating officer of the accounting and consulting firm KPMG who now serves as keeper of the privy purse, says the goal is "not a cheap monarchy, but a value-for-money monarchy." The Queen's natural frugality (except for her racehorses) is well known: footmen at the palace are told to avoid the center of the hallways to preserve...
...More than happy with the Bolsa Familia program that has given nine million of the country's poorest families a guaranteed monthly handout, and credulous of his claims that the elite are out to get him, disadvantaged voters have kept Lula comfortably ahead in the polls and the firm favorite to win the Oct. 1 presidential election...