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...turned the entire soft-drink industry on its head. Teas, sports drinks, bottled water and energy drinks, once considered niche players, are driving the market, while the once invincible colas have lost their crown. "Carbonated beverages are in serious trouble," says Tom Pirko, president of BevMark, an industry consulting firm. Shipments of soda slipped 0.7% in 2005, says Beverage Digest--the first annual decline in 20 years. Coca-Cola's flagship, Coke Classic, was down 2%; Pepsi-Cola fell 3.2%. And soda is absorbing some of the blame for America's obesity. A study released in early March linked soda...
...come in oversize 24-oz. cans, with the 99˘ price painted on the front to prevent retail markups, and each flavor gets a distinct look. "Arizona's marketing has been in eye-catching, aesthetically pleasing packaging," says Gary Hemphill, managing director of Beverage Marketing Corp., a research and consulting firm. "To win that shelf battle, your package has to look better than the other...
...property litigation, William F. Lee ’72, will also hold a spot on the committee. Lee was an aide to the independent counsel who investigated Reagan administration officials’ involvement in the Iran-Contra scandal, and he is now the co-managing partner of the law firm WilmerHale. He joined the Board of Overseers...
...Facing his constituents, Straw said defiantly, "Now some here may accuse me of being immune to the heard realities on the ground in Iraq. I am not. What I am, and I make no apology for it, is firm in my view that democracy will ultimately triumph...
...intellectual property litigation, William F. Lee ’72, will also join the search committee. He was an aide to the independent counsel who investigated Reagan administration officials’ involvement in the Iran-Contra scandal, and he is now the co-managing partner of the law firm WilmerHale. He joined the Board of Overseers...