Word: firmed
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Dates: during 1940-1949
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...task of increasing this efficiency is clearly one for experts. Occasional investigations by the Council have furnished very little in the way of constructive advice. Last January the suggestion for hiring a firm of management consultants to investigate the University dining halls was made to the Council. No action has been taken, however, in spite of the statement by a firm after a brief survey that the conditions could be improved at a saving in cost...
...Another sold the Chicago Tribune's Bertie McCormick on the public demand for fat Sunday editions. A third, for William Randolph Hearst, led to the birth of the first comic-strip advertising and a job for George Gallup as head of the research division in the Manhattan advertising firm of Young & Rubicam...
Germany, who took over only seven months ago, undertook to explain them. To buy its blast furnace and plant from WAA last year, Lone Star had to show firm orders for pig iron. As big, established buyers were skeptical about Lone Star's chances, the company had to rely on small brokers. A typical deal: a contract with one Harry Gale, of Washington, D.C., to deliver 24,000 tons of pig iron at $39 a ton, then the current market price...
Less typical was another deal which red-faced Mr. Germany described as a "tremendous donation of the stockholders for the benefit of this woman." The woman is Miss Alice Hansen, 3 5-year-old blonde president of Manhattan's Pittsburgh Steel Mill Co., a brokerage firm. She had a contract with Lone Star to buy 105,000 tons of pig iron at $39 a ton. She had put no cash down, and, said Germany, there was no way Lone Star could have collected if she had failed to make good...
...boom had a firm foundation: by showing better pictures than before and showing them sooner (though few get first runs), and by keeping prices down (average: 55? for adults), they were giving many a regular movie house a run for its money. Getting a consistent share of better films is still a drive-in problem. But distributors cannot ignore the drive-in customer capacity: now almost one-twelfth of the national "indoor" seating...