Word: firmed
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Dates: during 1960-1969
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Beyond Frederick. Shapp, an engineer by training, parlayed a $500 investment into a fortune exceeding $10 million with a Philadelphia-based electronics firm that bears his middle name. Though he had long hankered to get into politics, the keepers of the Keystone State's Democratic machine-not unlike the G.O.P. bosses in John O'Hara's Ten North Frederick-wanted Milt's money more than they wanted Milt. To many party leaders, Shapp seemed an egotistical buffoon. There was also the fact that he was born Milton Shapiro-and no Jew had ever run for Pennsylvania...
This ferocious undercutting of competitors-"fighting the parasites who put prices up," Neckermann calls it-has been the key to the firm's extraordinary progress, from his first twelve-page catalogue to the slick 619-page book now circulating. In a country where retailers regularly mark up their goods 35% to 40% and sometimes even 100% , Neckermann makes do with a profit margin of 1% or 2%. His gross sales last year were $275 million...
...employees, spends ten or more hours a day in his Frankfurt office, decides everything down to the price of a handkerchief. Just about his only diversion is horseback riding, which he does so well that he won the world dressage championship in Bern last summer. Although the firm's shares are sold publicly-and will be listed this week on German stock exchanges-Neckermann and his family own 51.8% of the stock, and there are no other big shareholders...
There is no doubt also that when Paul Reardon resigned as managing partner of a leading Boston law firm in 1954 for the job of special assistant to Governor Christian A. Herter, he was finally doing what he had always considered his calling. "There is no satisfaction I know of like getting into public work, even if it is controversial...
...manufacturers of these goods are among the 127 clients of Olgivy & Mather, the Madison Avenue advertising agency which is perhaps best known as the originator of "soft sell" advertising. This is the firm that made Hathaway shirts a brand name (remember the man with the eyepatch?), put Commander Whitehead's Schweppes in gin, made Maxwell House Coffee perk in time to a jingle, and rubbed liberal quantities of Ban deodorant into the armpits of a Greek statue. Started by Olgivy with a capital of $6,000, it now has assets reportedly over $55 million and it would be a safe...