Word: firmed
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Dates: during 1960-1969
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Beyond Chair Legs. Gilbert Daniels, 38, national sales manager for a computer firm, found himself "traveling 15,000 miles a month between California and the East Coast," which took him away from his family and his plant collection. He lived off his stock dividends while earning a doctorate in botany at U.C.L.A., figures he will make less as a botanist "than I paid last year in income taxes." But, he says, "I will be earning a living while I indulge my interests-my two lives will be one again...
...Americans can make in showing off their communities. In thousands of cases, the shape, size and equipment of the new building owe everything to the little-known profession of school consulting. The best-known of the consultants is Nickolaus L. Engelhardt, 58, a nerveless, gruffly warm expert whose firm, the busiest in the nation, has helped 800 school boards mold the down-to-earth terms of education for millions of kids...
...boards and a skeptical public. Generally, the test of his adjudication comes when taxpayers vote on a bond issue; he does not get his full .5% commission unless the issue passes and plans are approved. Working nationwide out of a clapboard rural headquarters in tiny Purdy Station, N.Y., his firm of Engelhardt, Engelhardt and Leggett now proposes some $380 million in school construction a year, compared with $147 million ten years ago. It wins about 95% of the elections on which it is consulted...
...High School. The firm's success arises from thorough planning and from shunning what Michigan State Education Professor Donald Leu terms "parachute surveys," in which a consultant "drops in, studies the situation, and runs like hell." Engelhardt sticks around to face all the local pressures, averages four nights a week on some school stage patiently explaining his proposals. He pins down his arguments with facts, rarely retreats. When a woman at a Cape Cod meeting demanded to know what the alternatives to Engelhardt's plans were, he replied dryly: "A second-rate school system...
Though City Products' $393 million in sales last year dwarfed Household Finance's $201 million in revenues, its profits were a mere $8,639,000 v. H.F.C.'s record $35,485,000. Why, then, did the loan firm want City Products? Household's bluff, $168,704-a-year president, Harold E. MacDonald, 65, who spent 22 years in retailing, figures that the same talents that enable H.F.C. to merchandise small loans so successfully will work to produce profits in retail chain merchandising. Since he took over the 87-year-old finance company in 1951, MacDonald...