Word: firmed
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Dates: during 1960-1969
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...phrases: "from follows function" and "the human scale." In this issue of Connection Benjamin Thompson, chairman of the Architecture Department, suggests a purposeful departure from "artistic" designing towards an "anonymous architecture," based principally on the uses and setting of a building. He uses the work of his own firm, The Architects' Collaborative, to illustrate the proposal. Thompson defines TAC's team style (as seen in the Geological Labs on Oxford St.) as "design for other humans than ourselves"--the opposite of "egotism and upstage-itis." His humanism has an odd ring, but the collaborative approach is one way of avoiding...
Open-Minded Coverage. Though he lacks Roberts' flamboyance, Fowler has some firm ideas of his own regarding the Star, and readers seem to be responding to the changes he is making. The Star has a Washington bureau of two, and it now sends correspondents as far as Africa; though its real strength remains its enthusiastic and comprehensive local coverage which, to the Star, means generous hunks of Kansas as well as its native Missouri...
...Executive Vice President Thomas J. Murphy, saw "no progress." Said he: "This is no longer collective bargaining but a test of strength." The newspapers, said John J. Gaherin, president of the New York Publishers Association, "are being asked for things that are just impossible. The publishers' backs are firm as a ramrod...
...grander scale, the Los Angeles engineering firm of Ralph M. Parsons Co. has proposed a scheme to tap the vast water reserves of northern Canadian rivers. Called NAWAPA, for North American Water and Power Alliance, the project would channel the waters to the Canadian prairies, 33 U.S. states, and three states of northern Mexico, opening up in Mexico alone eight times as much irrigated land as in the Aswan Dam region. But NAWAPA would cost $60 billion to $100 billion and take more than 30 years to complete...
Company President Louis V. Aronson, grandson of the founder, does not want only a light-up image. Lighters and accessories represented 87% of the firm's $26 million sales when he became president in 1953; now they account for 64%, and the proportion is steadily decreasing. Faced with the necessity of diversifying or perishing in the 1950s after Ronson patents expired and imports undersold it, the company has moved into such activities as refining rare earths for color TV tubes and making hydraulic parts for jet planes and space satellites...