Word: firmed
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Dates: during 1980-1989
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...nurses around the world, today she is more administrator than practicing physician. Three years ago, she handed over the job of medical director to Dr. Tom West, 58, her close friend of many years, and became chairman of the hospice's management council. She continues, though, to keep a firm hand on her 62-bed hospice, doing weekend medical duty once a month, regularly dropping by to chat with patients and dispensing advice to doctors...
Throughout, Tyler's touch is gentle but firm. She is consciously less dramatic than she has been in her recent novels. Yet Breathing Lessons fits naturally into the landscape of her work. Some readers may be reminded of The Big Chill or even of Frank Capra's It's a Wonderful Life. Not quite. Rather, < Tyler pays tribute to ordinariness the hard way: without benefit of her usual whimsy and antic inventiveness. Every page says, about as well as it can be said, that what you are reading about may not be wonderful, but it is life...
Such clients appreciate small shops because the advertisers can command the faithful attention of the agencies' top talent. Doing business with a small firm typically entitles the client to deal with the boss, while at a mega- agency the upper echelon usually concentrates on major accounts like IBM (budget: $138 million). But the greatest lure is the little shops' reputation for creativity. In last June's annual Clio Awards ceremony, the industry's equivalent of Oscar night, Fallon McElligott of Minneapolis ($142 million) won twelve prizes. The most honored Madison Avenue contender, BBDO Worldwide ($3.7 billion), won seven. Among...
...many clients, smaller agencies like San Francisco's Hal Riney & Partners ($200 million) are an excellent fit. Three years ago, the firm won an $800,000 advertising account for Calistoga, a Northern California bottled- water brand owned by Perrier. Riney's nostalgic soft-sell campaign, which now features a freckle-faced boy from 1920s-era California, helped boost sales 100% in three years. It also landed Riney the national account for Perrier in 1986, which is currently worth $20 million. The most impressive sign that small agencies have come into their own may be Riney's capture last...
...creating a heightened standard of "certified clean," a tiny California- based company called NutriClean has sent grocers scrambling to get an independent stamp of approval for their produce. Founded four years ago by Chemist Stanley Rhodes, the twelve-employee firm serves growers and grocers alike, sampling produce in the field and on supermarket loading docks. The NutriClean tests check for several pesticides that are not routinely screened by the Food and Drug Administration. Says Frank McMinn, vice president of advertising for Raley's, a 53-store Sacramento-based supermarket chain that was one of the first to tout its NutriClean...