Word: firming
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Dates: during 1930-1939
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...years Home Publishing Co. Ltd. wandered through the wheat deserts of western Canada building prestige and circulation for Western Home Monthly. Twelve months ago the firm decided it was time to enter the more fertile publishing fields of the populous East. With wheat at 50? a bu., Western Home Monthly (headquarters: Winnipeg) found its readers broke. The magazine "went national," guaranteed an A. B. C. circulation of 180,000 by October 1932, a boost of some 60,000 over the distribution it then had. With a whoop of delight, last week the publishers announced that the goal had been reached...
...Scotch Granite," extolling Princeton's early President John Witherspoon. With generous gestures and booming voice, he delivered "Scotch Granite" whenever asked, passing it off many a time as extemporaneous. Because Edward Duffield's large bulk was mounted heavily upon large feet, he was sometimes called "Paddlefoot," 'and sometimes "How Firm a Foundation'' would be played when he entered prayer meeting...
...over to the rummage shop with a load of Mrs. McCormick's lesser belongings. The etchings went fast. The price rose from $2 to $3.50, and soon after reporters and cameramen had publicized them, the last had been snapped up at $5. From the office of the impoverished firm of Krenn & Dato a secretary telephoned hastily for the list of buyers, promised the vultures a good profit on the resale...
Last week the 180-year-old London firm of Henry Graves, Ltd. sent their entire surplus stock of 100,000 steel engravings to be boiled down to 50 tons of fine paper pulp. If put on the market the engravings would have brought no more than a shilling apiece. Cost of paper and printing...
...resignation of Madison Sayles '27, assistant dean of the Business School and coach of the varsity lacrosse team, was announced yesterday. He will become associated with W. B. Bradbury '29 in an advertising firm in New York...