Word: firming
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Dates: during 1940-1949
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TIME'S editors decided to do the Lever Bros. story three weeks ago, scheduling it for the first week in June when Charles Luckman's ascendancy to the $300,000-a-year presidency of the big soap firm's U.S. subsidiary was to be announced. That left a minimum of time for examining the massive Lever operation. Fortunately, Artzybasheff was available to draw the cover, which had to be done in a hurry...
Meanwhile, our London bureau had gone to work on its end of the story at Lever Bros. world headquarters there; our correspondent in South Africa was investigating the firm's activities there; and Chicago was checking details of Luckman's former activities there. At that point we were dismayed to learn that the deadline for announcing Luckman's new job had been advanced a week. That would make us late with the news. We sat tight while Luckman chased Geoffrey Heyworth, Lever Bros. board chairman, around England by transatlantic telephone, relaxed when it was decided...
...country can judge me if I fail," said Perón, as he swore to defend constitutional government. Then he outlined his national program: 1) "unshakable maintenance-firm and intransigent -of our sovereignty"; 2) "social improvement"; 3) a new "dynamic" system of justice. He said no direct word about Argentina's Chapultepec and United Nations promises to toss out his Nazi friends; that he would leave to Congress...
...market, they had tapped a ready-made public: the soldiers loved them. At the peak, when anything from Supersnipe to Super Duck would move, sales had hit 40 million a month. Now they were down to 27 million, and still skidding. War-born pulps were going begging, too. One firm, whose stable of magazines goes up & down at the drop of a dime, had dumped 64 titles (Green Mask Comics, Sleepy Time Stories, etc.). But buyers still had some 1,200 titles to choose from...
...Philadelphia, professor of Pathology at the University of Pennsylvania; Brig. Gen. Hanford MacNider '11, Mason City, Ia., former Assistant Secretary of War and former U. S. Minister to Canada; Henry W. Clark '23, Juneau, Alaska, of the Alaska Development Board; Lawrence Coolidge '27, Hamilton, Mass., member of the law firm of Gaston, Snow, Rice & Boyd; and William G. Saltonstall '28, Exeter, N. H., newly-named principal of Phillips Exeter Academy. The sixth Overseer, Rev. Charles W. Gilkey '03, Chicago, associate dean of the University of Chicago Divinity School, will serve for two years, filling the unexpired term of the late...