Word: firming
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Dates: during 1940-1949
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This summer another research firm asked a national cross-section of Americans six questions about the news-for example, "Which of these statements comes closest to what you think the Little Steel Formula means?" and "From this list of names, identify the President of the U.S. Chamber of Commerce and the President of the C.I.O." When the investigators put these same questions to a test group of TIME subscribers in seven cities, they found these TIME readers 89% better informed about these subjects than the average high school graduate, 17% better informed than the average college graduate...
...better. The U.S. as a whole learned that he was cool, precise, tough-minded, with a passion for neatness (he usually fastens both buttons of his single-breasted suits), a meticulous regimen (he rarely eats a heavy meal), an experienced facility in avoiding traps set by hostile newsmen, a firm determination to say exactly what he wanted to say when he wanted...
...pollsters found that the Dewey vote was just about twice as firm as the Roosevelt vote. For every Dewey supporter who might be persuaded to change his mind between now and election, there were two such Roosevelt supporters. The poll showed that from this point on, any positive statement that Tom Dewey makes, on any side of any major issue, will almost certainly gain him votes. Conversely, any stand Mr. Roosevelt takes on either side of any major issue will tend to lose him votes...
...wonders in Moscow whether Broadway has a firm grip on its laurel wreath. New York's theater still has, in my opinion, a slight edge on Moscow's-in scope, in splendor of production, in entertainment value, perhaps even in acting and in art. But at its present rate Moscow will soon be far ahead on all counts...
Young, globe-trotting Herbert Hoover Jr., 41, arrived in Washington from the Middle East and promptly hurried to the complicated grey bird's-nest that is the State Department. Hoover's firm, United Engineering Corp., S.A., has been advising the oil-conscious Iranian Government on its oil policies since last June. By last week Teheran oil politics were gushing over. Three U.S. companies-Standard Oil Co. (N.J.), Socony-Vacuum Oil Co. Inc. and Sinclair Oil Corp.-were seeking oil concessions from suave, car-mad Mohammed Shah Pahlavi in competition with the British Anglo-Iranian...