Word: firming
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Dates: during 1960-1969
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...surging crowd in the hotel serving kitchen to give him air. Later, as he lay dying, she led a small group of friends and family out onto the roof of Good Samaritan Hospital for a break. Everybody was numb with shock, but Ethel was dry-eyed, her voice was firm, she even managed to laugh...
...time given to the antismoking messages. It was Banzhafs "citizen's complaint" to the FCC about cigarette ads that prompted the commission to dust off the fairness doctrine. Banzhaf had almost idly come across that "little loophole," as he calls it, while working at a Manhattan law firm. He was astonished at the response from the FCC, which ordered broadcasters to make room for antismoking ads. "All it took was a letter-there were no hearings," says Banzhaf. "Suddenly, I created a $75 million business"-which is what the free air time given to the antismoking messages is worth...
Banzhaf quit his law firm (one of its clients was Philip Morris) and moved to a Washington flat five blocks from the headquarters of the Tobacco Institute, the industry's Washington lobby. He organized a nonprofit foundation called ASH (for Action on Smoking and Health), which monitors radio and TV to see that antismoking ads are shown and distributes information on smoking and health. Bachelor Banzhaf is authorized to draw a salary of $20,000 a year but manages to get by without it, living on his salary as an instructor at George Washington University Law School...
...industry's rather elaborate public relations effort has been something less than smooth. Manhattan's Hill & Knowlton, the world's largest public relations firm, had been tending the industry's image for 15 years, but it quit a few months ago in disagreement over fundamental tactics. Hill & Knowlton had engineered the defensive, low-profile approach, under which the industry minimized its public involvement in the health controversy. That put the firm at odds with some industry chiefs, who thought that it was time for a more aggressive approach in promoting the case for cigarettes...
Before World War II, Levi Strauss was a $10 million-a-year firm with operations largely west of the Mississippi. After the war, it moved eastward. Then, recalls Walter Haas Jr., 53, a great-grand-nephew of the founder and the firm's president since 1958, "we did something very basic. We began concentrating on the teen-age market." As its youthful customers grew older, the company kept their trade by bringing out "white Levi's" and later a full line of men's casual wear. Last year it introduced "Levi's for gals," a line...