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There's no firm consensus on the minimal number of hours a week it takes to run a home. But in a 2008 study by the University of Michigan, married women with more than three kids reported doing an average of about 28 hours of housework a week, while married men with more than three kids reported putting in about 10 hours. So it's reasonable to assume that single mothers, who have to go it alone, face a significant amount of labor after they get home from work. (See iPhone apps for new moms...
...because Tiger is a pitchman? Probably not. But the company's initial skittishness doesn't bode well for Woods' Tag prospects. "They've already gotten their brand equity out of Tiger Woods," says Ben Sturner, founder and CEO of the Leverage Agency, a New York City-based sports-marketing firm. "He's not going to help them now." (Read "Can Golf Survive Without Tiger Woods...
...Tiger's hiatus, he emerges contrite, marriage repaired, and his game better than ever? Woods, who earns more than $100 million annually in endorsements, could actually become more valuable after this mess. "It'll be a tale of redemption and forgiveness," says Marc Ganis, president of SportsCorp, a consulting firm. "I guarantee you that somebody has already written the freaking script." (See pictures of Tiger Woods' best victory moments...
...Accenture Game over. The consulting firm was the first to cut ties with Woods. "They had no choice," says Ganis. "Accenture tied their whole corporate image to Tiger Woods. To them, he represented competitiveness, the ability to judge things well and the ability to act appropriately." One out of three doesn't cut it here. Accenture's position is unique in that it sells a business service and all firm-client relationships are built on trust. As it turns out, Woods isn't as trustworthy as we might have thought. Plus, Accenture's "Be a Tiger" ad taglines were turning...
...right now." Woods' sexcapades and subsequent absence from the Tour might not hurt Nike's $650 million golf business as much as you think. Golf accounts for less than 4% of Nike's revenues. And according to Matt Powell, an analyst at SportsOneSource, a market-research firm, Woods-branded Nike apparel is just 10% of the overall golf business. The big money is in golf clubs and golf balls, which for the most part don't carry Woods' name. "I don't expect to see any material impact on Nike," says Powell...