Word: firmness
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Dates: during 1950-1959
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Everybody's Doing It. The plug system is so well organized that there are lists setting out which firms pay what-and it would not be possible if U.S. business did not eagerly go along. Many a performer jokes about the practice. Arthur Godfrey slipped in a mention of a popular brand of shoes and then conspicuously followed by specifying his own shoe size. On his NBC show, Interviewer Tex McCrary enjoyed displaying people who happened to be clients of his pressagentry firm...
...from the Australian government's Commonwealth Scientific and Industrial Research Organization, which has the job of promoting new industries. Experiments produced only crude pearls, but showed promise. The man who turned the experiments into profits was Keith Bureau, an Australian businessman and partner in the big Melbourne importing firm of Brown & Bureau. Three years ago he formed a syndicate with a U.S. businessman, an Australian pearler, and asked Japanese Culture Pearl Expert Tokuichi Kuribayashi, president of Tokyo's Nippo Pearl Co. Ltd., to join them in growing pearls in the northwest...
PERT is the baby of the world's largest (1958 billings: $11 million), most prestigious management consultant firm, Chicago's Booz, Allen & Hamilton. When the Navy realized that the thousands of steps involved in development of the Polaris called for an overall plan to spot trouble before it happened, it called...
...Questions. Behind the experts that devised PERT lies 45 years of Booz, Allen & Hamilton experience in counseling more than 2,000 U.S. firms in management problems-getting the right outside man to become president of a slipping company, improving the flow of executive information, revising an outdated product line, amicably easing out executive deadwood. The firm was founded by the late Edwin Booz, a Reading (Pa.) ironmonger's son who studied economics and applied psychology at Northwestern University while serving as an Evanston night cop. At the time, efficiency experts were entranced with time-motion studies...
...Allen, then 41, a scholarly Kentuckian with a steel-trap mind for remembering facts and a punch-card sorting machine's ability to organize them. Holding that management analysts should continuously analyze themselves, Allen set up a think department to do nothing but figure out new services the firm could offer to an ever widening circle of clients...