Word: firmness
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Dates: during 2000-2009
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There's no firm consensus on the minimal number of hours a week it takes to run a home. But in a 2008 study by the University of Michigan, married women with more than three kids reported doing an average of about 28 hours of housework a week, while married men with more than three kids reported putting in about 10 hours. So it's reasonable to assume that single mothers, who have to go it alone, face a significant amount of labor after they get home from work. (See iPhone apps for new moms...
...because Tiger is a pitchman? Probably not. But the company's initial skittishness doesn't bode well for Woods' Tag prospects. "They've already gotten their brand equity out of Tiger Woods," says Ben Sturner, founder and CEO of the Leverage Agency, a New York City-based sports-marketing firm. "He's not going to help them now." (Read "Can Golf Survive Without Tiger Woods...
...Tiger's hiatus, he emerges contrite, marriage repaired, and his game better than ever? Woods, who earns more than $100 million annually in endorsements, could actually become more valuable after this mess. "It'll be a tale of redemption and forgiveness," says Marc Ganis, president of SportsCorp, a consulting firm. "I guarantee you that somebody has already written the freaking script." (See pictures of Tiger Woods' best victory moments...
...Accenture Game over. The consulting firm was the first to cut ties with Woods. "They had no choice," says Ganis. "Accenture tied their whole corporate image to Tiger Woods. To them, he represented competitiveness, the ability to judge things well and the ability to act appropriately." One out of three doesn't cut it here. Accenture's position is unique in that it sells a business service and all firm-client relationships are built on trust. As it turns out, Woods isn't as trustworthy as we might have thought. Plus, Accenture's "Be a Tiger" ad taglines were turning...
...Group, a market-research firm, says the average price for LCD TVs was down 22%, to $535, during the week of Black Friday. Notebook-computer prices dropped 26%, to $500, and unit sales of computers increased a whopping 63%. Prices for netbooks, the lighter, more portable cousin to traditional laptop computers, also dropped. Camcorder prices fell 33%. And these days, the deals extend beyond Black Friday. "One of the phenomena we are seeing is that retailers are really stretching the promotional period," says Ross Rubin, consumer-electronics analyst at NPD. "Retailers are looking to prime the pump...