Word: firmness
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...underdog stories. At the 2008 Beijing Games, one of the most memorable was not on the track but in the boardroom of a Chinese sportswear company named after its founder, Li Ning - a triple gymnastics gold medalist at the 1984 Los Angeles Olympics. While the then 18-year-old firm wasn't an official sponsor, it used careful planning to outflank its deep-pocketed overseas rivals by picking likely medalists to outfit with Li Ning - branded gear (official sponsor Adidas had the rights to provide uniforms for medal and other ceremonies, but athletes were free to choose their own competition...
...maintains its value-for-money approach to marketing - recently making a big push, for example, into badminton, a sport largely ignored in the West but played and watched by some 300 million Chinese. Li Ning - sponsored shuttlecock star Lin Dan graces billboards and TV ads around China, and the firm opened a "badminton paradise" last year in Singapore, its first international outlet. Although badminton won't feature as prominently in its first American shop, which opened in January, the firm's determination to bring its game to the big boys is unchanged. The store is located in Portland, Ore. - just...
...elaborate culinary arts, the best-known chef is a chubby, smiling cartoon character. Master Kong (Kang Shifu) has been gracing the packets of instant noodles since the early 1990s, and is the creation of Tingyi, a company that chairman Wei Ing-chou built out of his parents' edible-oils firm in Taiwan's rural Changhua county. Thinking that mainland China's rapid development would boost demand for the kind of quick, cheap meals that workers would fill up on during factory breaks or after a punishing shift, he decided to cross the Taiwan Strait and set up a factory...
...possible merger with Olympic Air. For Basil Stephanis, president of Selonda, a $167 million aquaculture company with fish farms in Greece, Turkey and Wales, Greece's woes are an "opportunity to consolidate and buy up companies with liquidity problems." Constantine Petropoulos, chairman of Petros Petropoulos, a $158 million firm that sells cars, automotive supplies and industrial equipment, has already diversified his business, inking a deal to distribute Shell lubricants in Greece and Cyprus, a move he figures will keep revenues flat and prevent them from deteriorating. He plans to beef up his portfolio further. "We will acquire businesses that...
...stress tested in simulations of widespread tax amnesties, it showed that $25 billion to $35 billion might flee. That sounds huge, but with some $800 billion under management, it's just a couple of quarters of growth, explains Matthew Clark, a Swiss bank-equity analyst with the financial-services firm Keefe, Bruyette & Woods...