Word: firmnesses
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...time Chrysler filed for Chapter 11 yesterday, it was no longer a large American company. Although the firm is private, most estimates are that the No.3 U.S. car company may only have $35 billion in revenue this year. If that is true, it would not be among the top seventy companies in the Fortune 500. Its 2009 sales may be less than Apple's (AAPL). With 54,000 employees, Chrysler has fewer workers than Cisco (CSCO...
...fascination that Americans have about this drama is more about Chrysler as a memory than what it is today. Forty years ago, the company was the fifth largest in America, almost as big as GE (GE), and larger than IBM (IBM) and AT&T. The car firm trio held three of the top five slots in terms of annual sales in the U.S. They were a significant part of national GDP and employed almost over 1.3 million people. (See the 50 worst cars of all time...
...chance that Chrysler could be forced into liquidation. Creditors may be able to convince a judge that all parties involved would do better if Jeep could be sold to Toyota (TM) and Dodge to VW. If that were to happen, it would not necessarily mean many lost jobs. Any firm that buys a car company's assets still needs people to operate the assembly plants and design the cars. The jobs lost in liquidation might actually be fairly small...
...Americans to mourn. Chrysler is not going to die. One or two of its brands may disappear but most of them have value. The cars may run on engines built by a Japanese car company and part of what is left of Chrysler may be operated by a firm headquartered in Germany. But, each new Jeep will still be a Jeep. The fact that it is the Jeep brand sells cars and trucks...
Darden Restaurants Inc., a firm based in Orlando, Fla., that runs nearly 1,800 Olive Gardens, Red Lobsters and other outlets, continues to dish out $100,000 in annual cash support to the local ballet, a 35-year-old outfit whose budget is under pressure. "Darden has been gold to us, absolute gold," gushes Sibille Pritchard, the Orlando Ballet's loquacious president, "when the climate for the arts is tough, very tough." Notes Darden spokesman Bob McAdam: "You can't give up on the arts. They're essential to the general welfare of the community...